Melbourne Writers Festival 2008
At almost 23 years old, the Melbourne Writers Festival (MWF) is an institution. But it has never been the must-do event in Melbourne’s jam-packed calendar the way other festivals – film, flowers, footy, food and fashion – have. But that’s all changing. A new CEO and a partnership with the brand design consultancy Elmwood have reinvigorated the MWF over the past couple of years. A quirky character called Pencil is writing the future for this Festival. So you might just want to pencil it in!
According to Rosemary Cameron, who became the Festival Director in late 2005, the biggest issue facing the Melbourne Writers Festival was its inaccessibility to a broad audience. It was considered a “serious” writers festival. The concept of “fun” was not part of its brand. As a result casual attendees, including younger people and lay bookworms, were isolated from the Festival.
To increase accessibility and reach new audiences the Festival needed a makeover. It needed a new look & a new program. So what are you waiting for? Catch the festival from the 22nd August to 31st August 2008.
Tags: festival august 2008, Melbourne, melbourne Writers festival 2008, pencil, Two Flat Whites, write, writers
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